Genuine India Flavor, Brewed to Perfection
Arka Beer
DALLAS, TEXAS
“The sun is the most important source of energy for humans and all life on earth. Without its nourishment, our Earth would be an ice-coated ball, devoid of the endless colors of life. The sun warms our seas, stirs the atmosphere, generates weather patterns, and gifts energy to the glowing plants that provide the food and oxygen which make life possible – even the ingredients required for brewing the beers that make life worthwhile!
We want you to enjoy drinking ARKA beer as much as we enjoy brewing it. We carefully select natural ingredients, and spend our hours crafting refreshing flavors, crisp aromas, and balanced-tasting beer recipes.”
- from the Arka Beer website
Kalyan Maddali and Gangadhar Polavarapu, friends and owners of Arka Beer, wanted classic Indian beer recipes featuring classic Indian ingredients, to pair with traditional south Asian cuisine. No suitable solution was found, so they began to design their own recipes, and started their own brand. “ARKA” is an ancient Sanskrit word meaning power, light, sun, lightning, and energy. This is a crucial component of their story, but also their ingredient-forward recipes. The traditional rangoli artwork represents both a sun and a burst of energy, and is composed of geometric shapes inspired by the relevant ingredients per product.
We worked with Lokesh Karekar to develop the unique rangoli designs for each recipe.
SERVICES
Brand Strategy
Naming
Brand Design
Packaging
Illustration
Marketing
CREDITS
Naming + Creative Director: Joshua Berman
Identity + Illustration: Lokesh Karekar
Photography: Arka Beer