Our specialties are packaging design, name generation, and brand development for beverage, food, lifestyle, and any other savory experience. If you need to move units, generate value, or identify an audience, you need Punch.
Mind /
Soul /
Body
At the heart of what we do is brand strategy. Mind / Soul / Body is a metaphor we use in our signature brand strategy process. We work from the objective towards the subjective - clarifying our brand position and bridging the gap from goals to execution.
Mind - the most objective goals, distilled to a single brand strategy statement. This language is internal-facing, and is used as a north star for the rest of our work together.
Soul - we explore the context in which your brand will live. Brands don’t exist in a vacuum, and we want to understand our relationship to our greater context. We arrive at a living document of language: watch-words and phrases that guide our process and narrow our focus.
Body - This is the outward-facing portion of our brand, the part everyone sees and hears and feels. Creative direction combined with verbal cues make up the guardrails of our brand identity.
After walking through these three steps, we collaborate with your team to apply this brand strategy and creative direction to your brand identity, packaging, marketing, and any touchpoint.
Brand Discovery
Audience Analysis
Competitive Analysis
Big Ideas
Personas
Key Messaging
Creative Direction
Soul Concept
Brand Strategy Statement
Brand Guidelines
Consulting
MIND / SOUL / BODY Brand Strategy
Marketing Objective Planning
Customer Targeting
Qualitative Competitor Analyisis
Market Research
Creative Strategy
Target Audience Personas
Brand Development
Naming
Messaging & Voice
Logo Design
Brand Guidelines
Tagline Development
Identity Systems
Environmental Signage
Print Collateral Design
Illustration
Sales & Marketing
Storefront Design
Catalogs / Look books
Pitch Deck Design
Analytics & Insights
Email Newsletters
Direct Mail
Copywriting
Sales Kits
Sell Sheets & Leave-Behinds
Trade Show Booths & Materials
Content Development
Content Generation Guidelines
Copywriting
Video Concept & Production
Content Creation
Product Photography
Brand Photography
Graphic Standards
Point-of-Sale / Retail
Concepts & Prototypes
Packaging & Shipping Design
Labels
Key Art
Signage
Custom Interior Art
Menus
POS display
Tags & Talkers
Don't you guys do digital?
Punch strives to provide the best possible work for our partners. To that end, we specialize and do not offer digital solutions. However, we partner with the premier digital agency in the Southeast for food and beverage. Punch works closely with them on every digital project to ensure exacting standards are met. They are as fastidious as we are, believe it or not.
If you are interested in a digital solution to pair with your new brand identity, packaging system, or venue launch courtesy of Punch, please contact us and we will put you in touch.
“Punch Design Co. did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer.
And Josh was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Josh and his team again in the area of brand development.”
Naming
Traditionally considered one of the creative industry’s “dark arts,” naming is a specialty of the Punch Design team. We approach naming like a mix of information architecture, contextual research, and instinct. Like an identity, website, or package design, your naming conventions should be intuitive and memorable. It should be simple for customers to navigate to the brands they want. We’re here to help.
“We wanted additional naming options to consider from an experienced external expert, and Punch did a great job of providing strategic and thoughtful solutions.”
- Ben Hafele, Lean Innovation Manager
We look forward to finding the perfect name with you.
