The QSR of the Future

Bbox Café

PALO ALTO, CA

A completely automated experience, faster and fresher than any modern QSR, and less expensive to boot. The brainchild of Greg Becker, the CEO and founder, Bbox launched in the spring of 2019 and heralds a change in the landscape of quick service restaurants and coffee shops everywhere.

Greg and the BBox team partnered with Joshua Berman and our Punch team to identify the key value proposition that would drive the whole brand. Even though the quality of ingredients and freshness of the product is essential to repeat business, the low cost and speed of service is ultimately what drives the appeal of Bbox. To strengthen this value proposition, we arrived at the visual language of “digital diner” to drive the creative direction, and you’ll see inspiration from that midcentury, friendly quirkiness touch every aspect of the brand.


SERVICES

  • Brand Strategy

  • Brand Design

  • Packaging

  • Signage

  • Industrial Design

  • Mobile

  • Illustration

  • Marketing

CREDITS
Creative Director + Identity Design: Joshua Berman
Lettering: Jud Lively
Investor Video: BRNDMKRS

 
 
 
about_header.jpg
 
photo_box.jpg
photo_sign.jpg
 
Working with Josh was fantastic. I highly recommend him as a creative partner and look forward to our next engagement together.
— Greg Becker, CEO
 
 
illustration_1.jpg
illustration_2.jpg
illustration_3.jpg
 
bbox_logos.jpg
bbox_van.png
hat_concepts.jpg
 
 
Screen+Shot+2019-03-27+at+9.11.10+PM.png
 
centered.png
centered_simple.png
bolt_pattern.png
simple.png
 
shirt_mock.jpg
12oz_mockup.jpg
Screen Shot 2020-02-15 at 4.18.33 PM.png