Delivering decadence
Avocados by Mail
SAN FRANCISCO, CA
Avocados by Mail is the very definition of “test a hypothesis.” If you’re familiar with the idea of a Minimum Viable Product, you may appreciate the upgraded version: Minimum Lovable Product. MVPs typically get the job done, but end up being so utilitarian that they give nothing for the consumer to remark upon, other than the utility. Sometimes that’s all that matters, but more often a customer needs an experience that gives them a little extra, something to love about the encounter, if they are going to share it with the world.
SERVICES
Brand Strategy + Positioning
Naming
Identity Design
Packaging Design
Logos, Iconography
CREDITS
Creative Director: Joshua Berman
Unboxing - Version 1
“Joshua Berman’s superpower is his ability to go from ideation to high-quality prototype incredibly quickly. He’s an amazing thought partner, with a keen sense of how to build a world-class brand.”
