Growing the BIBCO Garden
Bearded Iris:
Year-Round Series
NASHVILLE, TN
Two years after the phenomenal launch of the new BIBCO brand, along with the iconic Homestyle flagship, Bearded Iris again selected Punch Design Co. Together, we developed four new products for the expanded year-round series. Several fan favorites made it into the lineup, and the customer response is nothing short of fanatic. Expect more of these year-round favorites in the months to come.
SERVICES
Packaging Design
Logos, Iconography + Lettering
CREDITS
Creative Director + Identity + Packaging Design: Joshua Berman
Lettering: Jud Lively
Photography: BIBCO + Anna Togrye
“The Bearded Iris brand means a lot to us and, accordingly, the process of refreshing our branding and creating some new packaging was something we took very seriously. Josh and his team (Punch Design Co.) provided just the right amount of creative support and insight we needed to reimagine our branding and make it far stronger. They knew exactly when to try and push us out of our comfort zone and when to defer to our innate understanding of the brand we’ve been building for years.
This wouldn’t have been possible if Josh hadn’t invested loads of time and energy into getting to know our brand and the people behind it. You can tell his team cares about establishing that depth of relationship and I believe that factor, along with their artistic skill, helped immensely in getting a quality result.”
