Sometimes a core brand concept is strong, carrying a degree of existing marketplace awareness. In that case, it is often prudent to polish the assets we have, bring the whole brand up to date and add components to strengthen the overall presentation. This can happen alongside a repositioning, or a change in price point, or the introduction of new products.
To discern the best course of action, Punch regularly performs a brand audit with our new partners.
Let’s work together to find the best solution for your brand.