Making Waves in Michigan
Silver Harbor Brewing Co.
SAINT JOSEPH, MICHIGAN
Founded by Mike Gross in the sunny, vacation destination beach town of Saint Joseph, Michigan, Silver Harbor Brewing Company keeps at least 14+ handcrafted beers and ciders on tap at all times. To make waves in the retail space, they tapped Punch Design Co. to bring their packaging to life. Silver Harbor had some beautiful illustrations, but the shelf-presence lacked the impact and memorability that repeat sales demand. We evolved their designs to match the expectations of their marketplace, and created a stunning base can that won’t be overlooked on the shelf, or online.
SERVICES
Brand Strategy
Packaging Design
Sketch Illustration
Logos, Iconography + Lettering
Identity System
CREDITS
Can Series Creative Director + Identity Design: Joshua Berman, Punch Design Co.
Photography: Silver Harbor
Illustrations: Gina Garavalia
Identity Design done at The Brandit under Dan Bowman
“We’ve done a few projects with Punch now, and every time Josh Berman far exceeds our expectations. His process to understand our business goals and objectives is very effective, and it helps yield results that are off-the-charts. The creative work always has a purpose, and a link to our overall strategy.”
