Made right - right here.
Snackers!
BELIZE CITY, BELIZE
Long-time partner Bowen & Bowen of Belize called upon Joshua Berman and his Punch team to help build all six brands for the Belizean market. Punch is often asked to wrangle many options into clear, intelligible hierarchies. Sometimes we call these identity systems, packaging systems, design systems or design hierarchies, etc. Whatever you hear them called, the objective is the same: a lot of options need to be easy (and quick!) to understand.
We developed the mother brand for Snackers! as the system that would hold every product in this snack line together - the red chip/flag with the happy script hangs in the same corner of every product, in the same color, unchanging. But beyond that, things vary widely. As you’ll see below, each line possesses a distinct personality, reflecting the chip’s unique aspects. Asadas - comfort and familiarity / Bokadas: social, party activity / Chiladas: heat and intensity / Doradas: bold flavor profiles / KAAN: inexpensive and accessible / SUNS: natural ingredients and processes
For now, the Sunz line is still awaiting production, but we hope to see all flavors of all products on the shelves very soon.
SERVICES
Brand Strategy
Packaging Design
Logos + Iconography
Illustration + Custom Illustration
Product Photography
CREDITS
Strategy + Creative Director: Joshua Berman
Doradas + Chiladas Graphic Design: Eddie Vasquez
Asadas + Bokadas + KAAN Graphic Design: Jud Lively
Snackers! Lettering: Jud Lively
Photography + Video: Snackers!
“Punch Design did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer.
And Josh was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Josh and his team again in the area of brand development.”
