Crafted for friends.
Two-5
(pronounced too-faiv”)
BELIZE CITY, BELIZE
Long-time clients and friends in Belize, Bowen&Bowen, hired Joshua Berman and Punch Design Co. to develop the brand for Belize’s first homegrown craft beer company. They are committed to brewing recipes featuring locally-grown ingredients, which pair wonderfully with local cuisine, and just about any social setting. The beer is served primarily on-premise, and a distinctly Belizean vibe was important to set this upstart apart from more macro brands that locals are used to.
In addition to the core brand, Punch has continued to develop packaging solutions for bottles, cans, and growlers, as well as their digital presence and a suite of promotional materials, all of which will be rolled out in the coming months.
SERVICES
Brand Strategy
Identity Design
Style Guidelines
Packaging Systems + Design
Illustration Suite
Taphandles
Promotional Material
Website
Logos, Iconography + Lettering
Identity System
CREDITS
Creative Director + Design: Joshua Berman, Punch Design Co.
Graphic Design: Jarred Weinstein, Audrey Brown
Illustration: Danielle Davis
Brand Style Guide + Packaging Template
“Punch Design did an outstanding job of framing and managing the design aspects of our new brand, helping us think in innovative ways and leveraging their experience to identify opportunities to maximize the potential engagement of the brand with the target consumer. And Josh was a pleasure to work with. He was thorough and disciplined throughout the brand development process, ensuring all the elements within the value chain were being considered. We look forward to working with Josh and his team again in the area of brand development.”
