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“I was introduced to Joshua Berman by some friends in the beer business who had enjoyed working with him on a variety of branding projects. We decided to work together on discovery for a new agave-based product, intended to be a disruptor in the tequila-adjacent space.

He came to the process with intrigue, curiosity, and an original content-based mindset, which resulted in a fully developed concept... a constant challenge for independent brands competing in a crowded marketplace, dominated by large corporate players.”
— ROY MILNER, art of alchemy spirits, Chief Fermentation Officer @ blackberry farm
 
 
 

PROCESS PREVIEW

Originally tasked with a single series (two launching agave products called “Troublemaker” and “Vigilante”), Punch developed an array of initial concepts with one vision. These sketches are from two back-to-back meetings, held a week or so after establishing our brand strategy for Art of Agave. During this process Punch identified a clear split in the product lineup, and suggested a ‘sister’ series for agave spirits of a certain tier.

We developed the name for this sister series: “Tequiliana.” As this was a novel product at the time, we wanted to separate it from other popular agave spirits, but convey its botanical connection to familiar brands. It’s not mezcal. It’s not tequila. It’s Tequiliana.

CREATIVE STRATEGY - NAMING - IDENTITY DESIGN - PACKAGING DESIGN

 
 
 
 
 
 
“I can confidently recommend Joshua Berman and [Punch Design Co.] to any firm looking for branding solutions.
The professionalism and efficiency I experienced exceeded all expectations. Rest assured you’ll be in good hands with this crew.”
— Shawn D. Hamilton, Founder of Native Spirits
 
 

 

 
 

CONTACT US

We can’t wait to get started.

 
 
Featured
Downward Dog Wine
Downward Dog Wine

Punch Design Co. was exactly what I needed to take my product to the next level. Josh listened, researched, and delivered on-point throughout the rebranding process. Retailers are more responsive, and I am much more confident when presenting to prospective buyers.

- Betsy Hendershot, Owner of Downward Dog Wine

Cannabis Counter
Cannabis Counter

Punch Design Co. has been instrumental in developing the [CANNABIS COUNTER] brand from day one. They understand, at a deep level, how important it is to have the company’s values shine through the brand and design, and we couldn’t be happier with the end result!

- Scot Chisholm, Founder of Cannabis Counter / Haskill Creek

Libre Rum & Cola
Libre Rum & Cola

We engaged Joshua Berman and the Punch team for our product re-launch. They completed thorough market research and re-branded our product to better appeal to both investors, at the capital raising stage, and to our consumers, who love the new packaging design and artwork that they created.

Terrific work they’ve done for us - you can just hear our cans on the shelves singing over the mediocre competition!

- Bradley Tuyn, Founder

Native Spirits
Native Spirits

I can confidently recommend Joshua Berman and [Punch Design Co.] to any firm looking for branding solutions. The professionalism and efficiency I experienced exceeded all expectations. Rest assured you'll be in good hands with this crew.

- Shawn D. Hamilton, Founder

Art of Agave
Art of Agave

He came to the process with intrigue, curiosity, and an original content-based mindset, which resulted in a fully developed concept. I was also impressed by his thoughtful approach to problem solving on a budget… a constant challenge for independent brands competing in a crowded marketplace, dominated by large corporate players.

- Roy Milner, Co-Founder